Roleplay is a London-based branding agency born in January 2025. We work with founders and brands in Consumer Goods, F&B and Hospitality; helping them win with strategy-led design that challenges convention.
Services
What Makes us Different
Stand out through ‘Strategic Maximalism’.
‘Strategic Maximalism’ is our branding and design philosophy that uses single-minded strategy to create maximalist design, informing and influencing all parts of your brand world.
Play your part everywhere.
Your role in culture isn't just a tagline; it’s a design system for a new world. From supply chain to your social feed, packaging to ambassadors, every interaction is a chance to move from being a brand people buy, to a brand people live.
Every brand has a role to play in culture.
Culture is the ultimate competitive advantage. No matter the category or the audience, that role exists. You just need to find it.
What Makes us Different
Stand out through ‘Strategic Maximalism’.
‘Strategic Maximalism’ is our branding and design philosophy that uses single-minded strategy to create maximalist design, informing and influencing all parts of your brand world.
Play your part everywhere.
Your role in culture isn't just a tagline; it’s a design system for a new world. From supply chain to your social feed, packaging to ambassadors, every interaction is a chance to move from being a brand people buy, to a brand people live.
Every brand has a role to play in culture.
Culture is the ultimate competitive advantage. No matter the category or the audience, that role exists. You just need to find it.
Senior Leadership
Ed Little
Strategy Director
Hugo Ross
Creative Director
Cristina Buonanno
Senior Designer
