JIN JIN

Role

To introduce the modern world to the delicious time-honoured goodness of JIN JIN, an enzyme cordial. Drawing inspiration from JIN JIN's East-Asian heritage and the traditions of Koso we repositioned them as Symprove's spiritual counter-point taking gut health to new heights by following nature’s wisdom.

Play

Playing like Symprove's spritual counterpoint we reimagined what gut health should look like in the 21st century. Naturally different. Symprove is based on Western medicine, created in the lab and inspired by modern science. JIN JIN is the opposite. Based on ancient Eastern recipes, batch-made in wooden barrels and inspired by spirituality. Ready to disrupt the market with a with a new custom logo, ingredient-led illustration and a brand world that feels healthy yet delicious (like the drink).

Results

420%	Increase in DTC sales since rebrand.

Next up:

Raise

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