Northern Pasta Co.

Role

Northern Pasta Co are pioneering regenerative British spelt. While the UK deli scene was booming, the category's visual language felt dated and dusty. We set out to bridge the gap between 'purposeful' and 'desirable' building a brand that feels as at home in a high-end pantry as it does on a frantic supermarket shelf.

Play

Play like a restaurant, not a commodity. Working alongside founders Imogen and Matt, we borrowed the semiotics of your favourite neighborhood local - warm, loud, and full of character. Developing a bespoke visual identity centered on custom signpainted typography, a proprietary illustration style, and a packaging system designed to be the friendlist thing in the aisle and your pantry.

Results

275%	Increase in DTC sales
£3.75mn	Evaluation increase since rebrand.
3 New	Major Retail Listings: Booths, Ocado, Waitrose

Next up:

JIN JIN

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