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Spice Dept.

Role

Spice Dept are redefining the spice aisle by finding particular quality in every meal. Despite a UK seasoning market valued at over £700M, the category remained dusty, tired and passed it's sell by date. Our ambition was to transform Indian Spice Co into Spice Dept - the market’s first truly aspirational spice brand. Pivoting from a commodity-led approach to one defined by quality, provenence and high-design.

Play

Playing like an office department for trade. We worked alongside founders Rupert and Alice to reimagine Indian Spice Co with a new name, visual identity and pack system launching them online with a new website, set of performance marketing assets as well as a new trade stand.

Results